Macress

Macress is a cosmetic brand built on the concept of personal expression and individuality. The name, derived from "Ma" (meaning "my") and "Cress" (meaning "touch"), reflects the brand's mission to empower women to embrace their uniqueness. I developed the visual identity and packaging to evoke the elegance and fluidity of makeup, using abstract shapes inspired by the sensation of makeup on the skin. The logo’s delicate strokes highlight the brand’s sophistication, while the overall design promotes self-expression and encourages women to shine their own way, by their own touch.