Self-Branding

As a designer, I care about the process of a brand transformation. Hence, the concept behind my brand identity, the butterfly metamorphosis that represents the different phases of a butterfly development. Achieving a brand’s identity is usually a series of propositions, or a metamorphosis of ideas or designs that evolve until the goal is achieved.

I believe that a brand metamorphosis is parallel to that of a butterfly. It starts with the spark of an idea and feeds on detailed research to develop into a caterpillar. It then uses creativity to blossom into a beautiful butterfly that soars high..